My London Girl's have recently taken the UK by storm. Paul shares with us how My London Girl got started!
Q: How did you start the journey in bringing the dolls/ brand to life?
A:We have one son (now in his 20s) and two daughters (now in their teens) and over the past 20 years we spent several vacations in the US which is how and when we discovered American Girl. We had not come across the concept of matching doll's and girl's clothing in Europe and thought that it was a wonderful and inspirational idea. Over time we purchased several of the AG dolls and outfits, and our daughters spent a huge amount of their free time playing with their dolls. We noticed how creatively the girls interacted with them and with each other, and how the dolls seemed to be involved in almost very aspect of their lives - the only exception being school days when they had to leave them at home. Their friends reacted to the dolls in a similar way and we gradually built up a small but enthusiastic circle of converts. The problem was that the dolls and outfits had to be imported into the UK which made it a very expensive proposition for the majority of parents. In late 2010 we took the decision to start our own brand based on the same underlying concept but working with established children's clothing designers in the UK, three of whom we managed to convince to manufacture matching doll's clothes for us alongside their existing production runs. We purposely chose designers who had a contemporary and/or a classical house style with a reputation for high quality whilst being wholesome and appropriate for a core age range of 3-12 years. Finally we had to find a suitable name for the business and after some debate decided that "My London Girl" encapsulated what we are about and had the strongest global recognition out of the various options that were available to us.
Q: What is the process you went through in choosing the dolls
Can My London Girl Dolls be shipped world wide?
We have just launched two new matching t-shirts for dolls and girls in our own house style although they are not identical to the one which is part of the the standard doll outfit. At present these new items are available in store only but will shortly be added to the website (subject to the geographical restrictions mentioned above).
You can visit My London Girl on line by clicking here and join me in Liking them on Facebook by clicking here
My sister Bre-Anne, has just come back from London and had a wonderful visit at the My London Girl store and I can not wait to share with you all about her visit and the treasures she brought me back.
As with all my posts I would love to hear from you so please leave me a comment here or email me at email@example.com